Driving in Egypt is an unforgettable experience. Cairo is one of the biggest and busiest cities in the world with more than 25 million inhabitants. Roads in the center of the city can have up to eight ‘lanes’, although the lack of actual marked lanes is what makes driving quite difficult. Traffic accidents in Egypt continue to be a major problem as many people have been killed and injured on the roads due to the lack of using seat belts for adults and safety seats for children. People are not aware that seat belts are the most effective safety devices in vehicles today. This is an advocacy campaign done to helo raise awareness towards this issue.